How to market your indie game on social media.
Practical, no-fluff playbooks for indie developers shipping on Steam, PC, and consoles: how to turn gameplay into short-form videos, grow wishlists, and keep momentum from announcement to launch.
How to Market an Indie Game on Social Media
How to market an indie game on social media: choose platforms, plan content pillars, post short gameplay videos, and turn views into Steam wishlists.
Read the guideHow to Get More Steam Wishlists with Social Media
Get more Steam wishlists with social media: open your Coming Soon page early, polish your store page, add clear wishlist CTAs, and track UTM links.
Read the guideTikTok, YouTube Shorts & Instagram Reels for Indie Games
What works on TikTok, YouTube Shorts, and Instagram Reels for indie games: hooks, gameplay-first edits, captions, 9:16 safe zones, loops, and clear CTAs.
Read the guideHow to Market Console Games on Social Media
Market console games on social media: announce PlayStation, Xbox, and Switch releases clearly, use store wishlists, follow logo rules, and promote ports.
Read the guideWhen to Start Marketing Your Indie Game: A Timeline
An indie game marketing timeline from early development to post-launch: when to announce, open your Steam page, run a demo, and plan launch week.
Read the guide